With the earlier versions of Contentr we focused on publishing and scheduling content. On the
Contentr is all about content marketing building campaigns to promote your brand / content and making it work for you. Contentr brings alot of automation which will free you up to work on the parts of your business you want to be working on.
The story behind Contentr
A few years ago I created an app called ExtractorApp it allowed a user to take a file from CSV / Excel or XML and convert it to CSV, XML, Excel or even SQL insert scripts. It used a templating engine to create the output format and could be fully automated.
I have since shut down extractorapp but I grew it to over 1000 users. I did this with content marketing and promoting my content.
This is how contentr began it wasn't the app you see now it was a database table and an API I could call to generate out a campaign and track the messages and how they did. It wasn't even called contentr back then.
Since then alot has changed. I've turned off Extractorapp but my ideas around Content marketing still hold.
Message view versus Content View
For most tools out there for scheduling your social media marketing they only allow you to post 1 message at a time. They don't provide a link between the different messages so you can see how they perform. It adds additional layers of manual work.
For example take this blog post
"Introducing Contentr - The content marketing tool"
Posting this onto twitter as a single post isn't going to really benefit my social presense or drive traffic. What does help is posting it a couple of times a few days apart like this.
- "Just Blogged: Introducing Contentr - The content marketing tool"
- "From my blog: Introducing Contentr - The content marketing tool"
- "Incase you missed it earlier this week: Introducing Contentr - The content marketing tool"
Each of these posts can be on different days and different times. But doing this by scheduling each message is time consuming and doesn't make it easy to track how the messages perform.
Contentr makes this easy as we do it natively.
In Contentr "Introducing Contentr - The content marketing tool" is content
Then you have the 3 messages added to the content.
- "Just Blogged: Introducing Contentr - The content marketing tool" - Scheduled Right away.
- "From my blog: Introducing Contentr - The content marketing tool" - Scheduled 18 Hours later
- "Incase you missed it earlier this week: Introducing Contentr - The content marketing tool" - Scheduled 54 hours later.
Contentr has the ability to share the content right away and a few hours later increasing the audience for your content.
From our analytics you can see how each message performed or how the content performed.
It becomes really easy to reuse a message that you already have you don't have to search your history as your content makes the different messages easy to find.
Contentr is automated.
I wanted to try and automate some of the promotion of content so I could get on with the things I really wanted to be doing. Contentr makes it easy to plug your blog or RSS feed into a campaign and create not just 1 post but multiple posts with our smart schedule functionality.
Making sure to reuse content is an important part of content marketing but for many of us we forget or have other things that need our attention. So contentr automates creating schedules for your content so you can use the content and make it work for you and help to build your brand.
Try for free
You can try Contentr for free try now
30 day unlimited trial.
No limits on social profiles.
No limits on posts.